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	<title>Trinh Hieu Trung &#187; SEO &#8211; SEM &amp; Online Advertising</title>
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		<title>SEM/Online Advertising Glossary</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/sem-online-advertising-glossary/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/sem-online-advertising-glossary/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 04:16:01 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[glossary]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=398</guid>
		<description><![CDATA[A landing page is the web page that loads when a PPC ad is clicked on, i.e. it is the page that your prospective customers “land on”. They are typically designed with a call to action that can be an ecommerce purchase, a registration, a request for more information, the download of a software demo, etc. A landing page can be on your site or a page hosted at another location. A landing page is also known as a destination URL or clickthrough URL.]]></description>
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		<title>Google&#8217;s Interest Based Ads &#8211; Behavioral Targeting</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/google-interest-based-ads-behavioral-targeting/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/google-interest-based-ads-behavioral-targeting/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 05:02:41 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=293</guid>
		<description><![CDATA[Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers.  At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Trigger-based email marketing</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/trigger-based-email-marketing/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/trigger-based-email-marketing/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 04:40:53 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=291</guid>
		<description><![CDATA[Trigger-based email marketing is probably the most effective email campaign management because it truly is one-to-one based on the relationship between you and the subscriber. To be successful though, you must be certain to define your business rules, set frequency limits, and remember the importance of recency. It probably wouldn’t hurt to start out simple as well. Automated campaigns can create a truly significant campaign that the recipient is excited to receive. Always think about the customer when creating the rules, since you do want your email marketing to be a positive experience that reinforces your brand. Here are three types of trigger-based email campaigns that you can begin to incorporate into your current program:]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Most critical 10 email marketing mistakes</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/most-critical-10-email-marketing-mistakes/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/most-critical-10-email-marketing-mistakes/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 02:46:12 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=288</guid>
		<description><![CDATA[E-mail marketing has almost become too easy to execute, given the proliferation of bulk-e-mail providers. It’s critical for organizations to be strategic in this tactic and avoid these common mistakes:]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Choose Keywords that really drive conversions</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/how-to-choose-keywords-that-really-drive-conversions/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/how-to-choose-keywords-that-really-drive-conversions/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:44:33 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=286</guid>
		<description><![CDATA[Keywords are of primary significance in any SEO or SEM project, but to determine which keywords perform best is always tricky. From a list of hundreds or may be thousands of keywords, that you may have gathered using your favorite Keyword Selection program, it is always a challenge to pick the ones most appropriate for you. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Canonical &#8211; newly supported link element</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/canonical-link-element/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/canonical-link-element/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 07:59:15 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=279</guid>
		<description><![CDATA[Last week Google, Yahoo, and Microsoft announced support for a new link element to clean up duplicate urls on sites. The syntax is pretty simple]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google SearchWiki</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/google-searchwiki/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/google-searchwiki/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 18:34:32 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=246</guid>
		<description><![CDATA[Today I came to Google and saw some strange icons on the search resutls page. I was amazed and tried some of them and it looks like you can manipulate the search results like promote, remove or even add more search results. I guessed it should be a new feature of Google search and came to Google blog to check if they say something. And it really is, the Google SearchWiki as I found an article "SearchWiki: make search your own". ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Presentations from PRWeb Webinar</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/presentations-from-prweb-webinar/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/presentations-from-prweb-webinar/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 17:58:27 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=239</guid>
		<description><![CDATA[I've registered many webinar about online PR and SEO from PRWeb. Unfortunately, they all started at 2am so I couldn't attend. After that, they sent me links to download the presentations and reports. That's good enough :) Bring them home if you are intertested:]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Wordtracker Keyword Questions</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/wordtracker-keyword-questions/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/wordtracker-keyword-questions/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:09:48 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=224</guid>
		<description><![CDATA[A new interesting tool of Wordtracker that can help you find what people asks the search engines everyday. Typing question to search engine is so popular nowadays as users consider search engines the most intelligent consultants. Knowing what people are asking can really help in SEO if you can answer these questions on your site. That's what this tool helps. Still in the lab, but it's interesting. Check it out!]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>WordPress and SEO</title>
		<link>http://www.hieutrung.com/seo-sem-online-advertising/wordpress-and-seo/</link>
		<comments>http://www.hieutrung.com/seo-sem-online-advertising/wordpress-and-seo/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:51:08 +0000</pubDate>
		<dc:creator>Hieu Trung</dc:creator>
				<category><![CDATA[SEO - SEM & Online Advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.hieutrung.com/?p=206</guid>
		<description><![CDATA[There is a big bunch of resources on optimizing your blog for search engines. I have tried to collect the best tips and plugins in this article.

These tips won’t flood your blog with visitors - no SEO tips will. Use these tips to improve your site, and fight for a lot of backlinks and visitors by writing quality content and putting a lot of work into it. It has never been easy to run a website, and it for sure isn’t getting easier.]]></description>
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		<slash:comments>4</slash:comments>
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