Abandonment
When visitors to a web site or callers leave a web site or hang up the phone before completing the call. The abandonment rate is a measure of the efficiency of marketing activities.
Trinh Hieu Trung
Vietnamese Web Consultant
Archive for ‘SEO – SEM & Online Advertising’ category
SEM/Online Advertising Glossary
30 June, 2009 | Hieu Trung | 1 Comment
Google’s Interest Based Ads – Behavioral Targeting
18 March, 2009 | Hieu Trung | 1 Comment
Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.
How to Choose Keywords that really drive conversions
11 March, 2009 | Hieu Trung | 1 Comment
Keywords are of primary significance in any SEO or SEM project, but to determine which keywords perform best is always tricky. From a list of hundreds or may be thousands of keywords, that you may have gathered using your favorite Keyword Selection program, it is always a challenge to pick the ones most appropriate for you.
Canonical – newly supported link element
18 February, 2009 | Hieu Trung | No Comment
Last week Google, Yahoo, and Microsoft announced support for a new link element to clean up duplicate urls on sites. The syntax is pretty simple: An ugly url such as http://www.example.com/page.html?sid=asdf314159265 can specify in the HEAD part of the document the following:
Google SearchWiki
23 November, 2008 | Hieu Trung | 1 Comment
Today I came to Google and was amazed seeing some strange icons on the search results page. I tried some of them and it looks like you can manipulate the search result like promote, remove or even add more pages to it. I guessed it should be a new feature of Google search and came to Google blog to check if they say something. And it really is, the Google SearchWiki, as I found an article “SearchWiki: make search your own“.
Presentations from PRWeb Webinar
23 November, 2008 | Hieu Trung | 1 Comment
I’ve registered many webinar about online PR and SEO from PRWeb. Unfortunately, they all started at 2am so I couldn’t attend. After that, they sent me links to download the presentations and reports. That’s good enough 
Bring them home if you are intertested:
Wordtracker Keyword Questions
7 November, 2008 | Hieu Trung | 1 Comment
A new interesting tool of Wordtracker that can help you find what people asks the search engines everyday. Typing question to search engines is so popular nowadays as users consider search engines the most intelligent consultants. Knowing what people are asking can really help in SEO if you can answer these questions on your site. That’s what this tool helps. Still in the lab, but it’s really cool. Check it out!
WordPress and SEO
31 October, 2008 | Hieu Trung | 4 Comments
There is a big bunch of resources on optimizing your blog for search engines. I have tried to collect the best tips and plugins in this article.
These tips won’t flood your blog with visitors – no SEO tips will. Use these tips to improve your site, and fight for a lot of backlinks and visitors by writing quality content and putting a lot of work into it. It has never been easy to run a website, and it for sure isn’t getting easier.
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