Jun 30 2009
SEM/Online Advertising Glossary
Abandonment
When visitors to a web site or callers leave a web site or hang up the phone before completing the call. The abandonment rate is a measure of the efficiency of marketing activities.
Mar 18 2009
Google’s Interest Based Ads – Behavioral Targeting
Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.
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Mar 18 2009
Trigger-based email marketing
Trigger-based email marketing is probably the most effective email campaign management because it truly is one-to-one based on the relationship between you and the subscriber. To be successful though, you must be certain to define your business rules, set frequency limits, and remember the importance of recency. It probably wouldn’t hurt to start out simple as well. Automated campaigns can create a truly significant campaign that the recipient is excited to receive. Always think about the customer when creating the rules, since you do want your email marketing to be a positive experience that reinforces your brand. Here are three types of trigger-based email campaigns that you can begin to incorporate into your current program:
Mar 17 2009
Most critical 10 email marketing mistakes
E-mail marketing has almost become too easy to execute, given the proliferation of bulk-e-mail providers. It’s critical for organizations to be strategic in this tactic and avoid these common mistakes:
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Mar 11 2009
How to Choose Keywords that really drive conversions
Keywords are of primary significance in any SEO or SEM project, but to determine which keywords perform best is always tricky. From a list of hundreds or may be thousands of keywords, that you may have gathered using your favorite Keyword Selection program, it is always a challenge to pick the ones most appropriate for you.
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Feb 18 2009
Canonical – newly supported link element
Last week Google, Yahoo, and Microsoft announced support for a new link element to clean up duplicate urls on sites. The syntax is pretty simple: An ugly url such as http://www.example.com/page.html?sid=asdf314159265 can specify in the HEAD part of the document the following:
Nov 23 2008
Google SearchWiki
Today I came to Google and was amazed seeing some strange icons on the search results page. I tried some of them and it looks like you can manipulate the search result like promote, remove or even add more pages to it. I guessed it should be a new feature of Google search and came to Google blog to check if they say something. And it really is, the Google SearchWiki, as I found an article “SearchWiki: make search your own“.
Nov 23 2008
Presentations from PRWeb Webinar
I’ve registered many webinar about online PR and SEO from PRWeb. Unfortunately, they all started at 2am so I couldn’t attend. After that, they sent me links to download the presentations and reports. That’s good enough 
Bring them home if you are intertested:
Nov 07 2008
Wordtracker Keyword Questions
A new interesting tool of Wordtracker that can help you find what people asks the search engines everyday. Typing question to search engines is so popular nowadays as users consider search engines the most intelligent consultants. Knowing what people are asking can really help in SEO if you can answer these questions on your site. That’s what this tool helps. Still in the lab, but it’s really cool. Check it out!
Oct 31 2008
WordPress and SEO
There is a big bunch of resources on optimizing your blog for search engines. I have tried to collect the best tips and plugins in this article.
These tips won’t flood your blog with visitors – no SEO tips will. Use these tips to improve your site, and fight for a lot of backlinks and visitors by writing quality content and putting a lot of work into it. It has never been easy to run a website, and it for sure isn’t getting easier.
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