Abandonment
When visitors to a web site or callers leave a web site or hang up the phone before completing the call. The abandonment rate is a measure of the efficiency of marketing activities.
Trinh Hieu Trung
Vietnamese Web Consultant
Posts tagged ‘online advertising’
SEM/Online Advertising Glossary
30 June, 2009 | Hieu Trung | 1 Comment
Google’s Interest Based Ads – Behavioral Targeting
18 March, 2009 | Hieu Trung | 1 Comment
Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.
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