Google’s Interest Based Ads – Behavioral Targeting
Posted by Hieu Trung in SEO - SEM & Online Advertising on March 18, 2009
Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.
Trigger-based email marketing
Posted by Hieu Trung in SEO - SEM & Online Advertising on March 18, 2009
Trigger-based email marketing is probably the most effective email campaign management because it truly is one-to-one based on the relationship between you and the subscriber. To be successful though, you must be certain to define your business rules, set frequency limits, and remember the importance of recency. It probably wouldn’t hurt to start out simple as well. Automated campaigns can create a truly significant campaign that the recipient is excited to receive. Always think about the customer when creating the rules, since you do want your email marketing to be a positive experience that reinforces your brand. Here are three types of trigger-based email campaigns that you can begin to incorporate into your current program:
Most critical 10 email marketing mistakes
Posted by Hieu Trung in SEO - SEM & Online Advertising on March 17, 2009
E-mail marketing has almost become too easy to execute, given the proliferation of bulk-e-mail providers. It’s critical for organizations to be strategic in this tactic and avoid these common mistakes:
How to Choose Keywords that really drive conversions
Posted by Hieu Trung in SEO - SEM & Online Advertising on March 11, 2009
Keywords are of primary significance in any SEO or SEM project, but to determine which keywords perform best is always tricky. From a list of hundreds or may be thousands of keywords, that you may have gathered using your favorite Keyword Selection program, it is always a challenge to pick the ones most appropriate for you.
How to be Incredible?
Posted by Hieu Trung in Life & hobbies on March 3, 2009
“Be Incredible.”
Fantastic advice, but how exactly do you get started? How can you “be incredible?”
Far too many people want to be incredible, but they are often left wondering how to get started. They focus on abstract ideas and advice, but they do not come across specific ways to start being incredible.
I am going to change that. I am going to show you how you can be incredible.
Canonical – newly supported link element
Posted by Hieu Trung in SEO - SEM & Online Advertising on February 18, 2009
Last week Google, Yahoo, and Microsoft announced support for a new link element to clean up duplicate urls on sites. The syntax is pretty simple: An ugly url such as http://www.example.com/page.html?sid=asdf314159265 can specify in the HEAD part of the document the following:
The web analyst’s skill set
Posted by Hieu Trung in Business Analysis on February 11, 2009
We all by now understand the importance of web analytics in the management of web properties. It not only helps us understand user interaction, but also provides valuable information to make website improvements. However this is all in theory. The hard part is becoming skilled enough to put web analytics into practice.
Je t’aime – Lara fabian live “NUE -2002″
Posted by Hieu Trung in Music library on January 3, 2009
She couldn’t sing because the audiences made her cry. It’s awesome & beautiful.
Love this song .. although I can’t understand a word, except for the title 
I Thought I Lost You – “Bolt” Soundtrack
Posted by Hieu Trung in Music library on December 27, 2008
Just watched Bolt in the cinema. Amazing animation! The dog’s so cute and the soundtracks are good, too. Love it 
Oh holy night – Mariah Carey
Posted by Hieu Trung in Music library on December 13, 2008
This is my favorite xmas song. I’ve listened to many people singing this song but I love Mariah’s voice with it. Unfortunately, all the live version of it on Youtube is disabled embedding by request so I choose this version.