Abandonment
When visitors to a web site or callers leave a web site or hang up the phone before completing the call. The abandonment rate is a measure of the efficiency of marketing activities.
Trinh Hieu Trung
Vietnamese Web Consultant
Archive for June, 2009
SEM/Online Advertising Glossary
30 June, 2009 | Hieu Trung | 1 Comment
Great inspiring quotes from great people
5 June, 2009 | Hieu Trung | 3 Comments
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
- Thomas A Edison
“Yesterday is history, tomorrow is a mystery. And today? Today is a gift. That’s why we call it the present.”
- B. Olatunji
What is business analysis?
4 June, 2009 | Hieu Trung | No Comment
There is no industry standard definition of the term “business analysis” and it can mean different things to different organisations. To some, a business analyst is a person who documents and analyses software requirements, to others the analyst is one who helps the business define and document their business strategy. It could be said that business analysis spans a range of activities that starts with the former and ends with the latter.
How to Write Use Cases – A Tutorial
2 June, 2009 | Hieu Trung | 1 Comment
What is a Use Case?
A use case is a description of how a system’s behavior in response to a request from a stakeholder known as an actor. The actor could be a person or an external system that interacts with the system being described.
Sharing Ownership of UX (User eXperience)
1 June, 2009 | Hieu Trung | 1 Comment
A UX architect, or lead UX designer, is the member of a product team who is primarily responsible for ensuring all aspects of a digital product that users experience directly—including its form, behavior, and content—are learnable, usable, useful, and aesthetically pleasing. Thus, a UX architect has an important role to play from a product’s conception to its launch. But creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture. If you find yourself in a less enlightened company or on a product team that just doesn’t get how creating great user experiences contributes to a company’s success, you should take every opportunity to evangelize the value of UX to people in your company—from the executive management team to your peers in other disciplines on product teams. If you need help making the case for UX, have a look at my article on UXmatters, “Why UX Should Matter to Software Companies.”
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