Today many entrepreneurs complain that their potential investors do not read their business plans. With an average of over 300 hours of effort required to develop a complete business plan, do they have a point? I say no! The real purpose of a business plan is to properly prepare the entrepreneur, with the appropriate background information to raise money for their start-up and not to educate the investors about their company. This article outlines my reasoning behind this argument.
Trinh Hieu Trung
Vietnamese Web Consultant
Archive for April, 2009
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