Archive for March, 2009

Google’s Interest Based Ads – Behavioral Targeting

18 March, 2009 | Hieu Trung | 1 Comment

Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers.  At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.


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Posted in SEO - SEM & Online Advertising | 1 Comment »

Trigger-based email marketing

18 March, 2009 | Hieu Trung | 4 Comments

Trigger-based email marketing is probably the most effective email campaign management because it truly is one-to-one based on the relationship between you and the subscriber. To be successful though, you must be certain to define your business rules, set frequency limits, and remember the importance of recency. It probably wouldn’t hurt to start out simple as well. Automated campaigns can create a truly significant campaign that the recipient is excited to receive. Always think about the customer when creating the rules, since you do want your email marketing to be a positive experience that reinforces your brand. Here are three types of trigger-based email campaigns that you can begin to incorporate into your current program:


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Posted in SEO - SEM & Online Advertising | 4 Comments »

Most critical 10 email marketing mistakes

17 March, 2009 | Hieu Trung | 12 Comments

E-mail marketing has almost become too easy to execute, given the proliferation of bulk-e-mail providers. It’s critical for organizations to be strategic in this tactic and avoid these common mistakes:


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Posted in SEO - SEM & Online Advertising | 12 Comments »

How to Choose Keywords that really drive conversions

11 March, 2009 | Hieu Trung | 1 Comment

Keywords are of primary significance in any SEO or SEM project, but to determine which keywords perform best is always tricky. From a list of hundreds or may be thousands of keywords, that you may have gathered using your favorite Keyword Selection program, it is always a challenge to pick the ones most appropriate for you.


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Posted in SEO - SEM & Online Advertising | 1 Comment »

How to be Incredible?

3 March, 2009 | Hieu Trung | No Comment

“Be Incredible.”

Fantastic advice, but how exactly do you get started? How can you “be incredible?”

Far too many people want to be incredible, but they are often left wondering how to get started. They focus on abstract ideas and advice, but they do not come across specific ways to start being incredible.

I am going to change that. I am going to show you how you can be incredible.


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Posted in Life & hobbies | No Comments »