Abandonment
When visitors to a web site or callers leave a web site or hang up the phone before completing the call. The abandonment rate is a measure of the efficiency of marketing activities.
Continue reading "SEM/Online Advertising Glossary"
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
- Thomas A Edison
“Yesterday is history, tomorrow is a mystery. And today? Today is a gift. That’s why we call it the present.”
- B. Olatunji
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There is no industry standard definition of the term “business analysis” and it can mean different things to different organisations. To some, a business analyst is a person who documents and analyses software requirements, to others the analyst is one who helps the business define and document their business strategy. It could be said that business analysis spans a range of activities that starts with the former and ends with the latter.
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What is a Use Case?
A use case is a description of how a system's behavior in response to a request from a stakeholder known as an actor. The actor could be a person or an external system that interacts with the system being described.
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A UX architect, or lead UX designer, is the member of a product team who is
primarily responsible for ensuring all aspects of a digital product that users experience directly—including its form, behavior, and content—are learnable, usable, useful, and aesthetically pleasing.
Thus, a UX architect has an important role to play from a product’s conception to its launch. But creating truly great products requires an
entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture. If you find yourself in a less enlightened company or on a product team that just doesn’t get how creating great user experiences contributes to a company’s success, you should take every opportunity to evangelize the
value of UX to people in your company—from the executive management team to your peers in other disciplines on product teams. If you need help making the case for UX, have a look at my article on UXmatters, “
Why UX Should Matter to Software Companies.”
Continue reading "Sharing Ownership of UX (User eXperience)"
The internet has created a whole new world of opportunities for anyone that wants to go out and get them. What I love the most is that anyone with basic computer skills can create their own destiny with the help of the internet and all the great different ways of making money online. To make money online, you’ll obviously need to invest in more than a computer and basic skills, but it certainly isn’t rocket science by any means. Here are some tips to make money by starting your own internet business.
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You can’t expect to have a successful business of any kind without having a business plan in place. Right now, you’re probably in panic mode, trying to figure out how in the world you’re supposed to come up with a business plan on your own, with no prior experience. And you certainly don’t have hundreds of dollars to pay a professional to help you out. What are you to do? I’ll tell you what you do: you learn the basics of how to write a business plan, and then you create your own to help you stay on track and get lenders and investors on board in no time at all. It’s not difficult to make a business plan if you break it down.
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Today many entrepreneurs complain that their potential investors do not read their business plans. With an average of over 300 hours of effort required to develop a complete business plan, do they have a point? I say no! The real purpose of a business plan is to properly prepare the entrepreneur, with the appropriate background information to raise money for their start-up and not to educate the investors about their company. This article outlines my reasoning behind this argument.
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Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.
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Trigger-based email marketing is probably the most effective email campaign management because it truly is one-to-one based on the relationship between you and the subscriber. To be successful though, you must be certain to define your business rules, set frequency limits, and remember the importance of recency. It probably wouldn’t hurt to start out simple as well. Automated campaigns can create a truly significant campaign that the recipient is excited to receive. Always think about the customer when creating the rules, since you do want your email marketing to be a positive experience that reinforces your brand. Here are three types of trigger-based email campaigns that you can begin to incorporate into your current program:
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